Since 2007, we've been driven by one mission: to simplify life. Over the years, we've expanded our reach across many cultures and geographies, ultimately recognizing that people share core needs— from access to trusted digital services to clean water and stable power.
Guided by our diverse perspectives and foundational pillars; empathy, science, strategy, and technology, we create experiences that empower communities and connect people to what matters most.
Discover the story behind our evolution- what drives us, what we stand for, and how our new identity continues to put people at the heart of everything we do.
Throughout the years, our mission has been clear and constant:
Simplify life.
Empowering the world, one digital journey at a time through intuitive processes and unparalleled digital experiences, free of all complexities.
Our story began with our founder, GC, and his firsthand experience with the very inefficiencies we now solve. After a leg injury as a meter reader, he found himself reassigned to various back-office roles that exposed him to the complexities still faced by highly-regulated industries today. Dedicated to helping organizations unlock their full potential, GC embarked on a journey to bring digital transformation to life.
What started as a small consultancy firm has since evolved into a global force, revolutionizing digital experiences for businesses everywhere. Rooted in resilience, adaptability, and a relentless drive to create impact, avertra reflects the same spirit that fueled GC's journey as a first-generation American.
Our passion for youth enablement clearly manifests in our paid apprenticeship programs where eager students can kickstart their professional careers through learning high-demand skills like programming and design, while simultaneously nurturing their soft skills. We aim to bridge the education-to-employment gap to foster the next generation of innovators and leaders that can carry on the torch.
As of 2023, women only hold approximately 26.7% of tech jobs globally. This statistic highlights the gender disparity in the industry, emphasizing the need for increased female representation. For this reason, we are committed to breaking stubborn social and economic barriers and bridge leadership paths for our female workforce so that they can live up to their full professional potential while being super-moms, daughters and sisters.
We advocate for a lifestyle where the technology is simple and the earth is green- and our mission to simplify life through our digital experience solutions does just that. Through mastering the art of digital transformation, we are helping dozens of organizations digitize their interactions with millions of end-users which greatly reduces energy consumption, Carbon footprint and paper waste.
Transparency and accountability are at the core of our technologies, ensuring they serve humanity responsibly. We rigorously align our practices with the highest standards of data protection laws and governmental regulations. Human control and autonomy remain essential—our innovations are designed to enhance human capabilities, not replace them. We also prioritize reducing our environmental impact, leveraging sustainable technologies that align with global environmental goals.
Executive Leadership
DXP
DXS
Corporate Development
Hasan Alnatour
Director of MiCustomer Technology
Mohannad Alsharif
Director of Product Delivery
Volker Herrmann
Director Customer Success
Ron Kratz
Director of Product Delivery
Sohail Ashraf
Director of Product Delivery
Avertra is proud to be certified and recognized by the most important and influential institutions around the world. For the future, we continue to grow and deliver a positive impact to clients and their customers.
Our transformative solutions have been recognized by giants in the industry. By being part of this digital ecosystem, we are able to impact millions of users and challenge the industry standard.
