Our story: Falling into greatness
Who knew it would take our founder to fall into a meter pit to start a global digital experience company? His injury led him to be reassigned to a series of multiple roles, identifying multiple issues across departments. This is where the inspiration for Avertra came to life; transforming the way the world works today.
Our Mission
Since the birth of Avertra in 2007, our mission has been clear and constant. Everyday, we aim to simplify life.
Our Vision
Empowering the world, one digital journey at a time through intuitive processes and unparalleled digital experiences, free of all complexities.
Our Changemakers
- Executive Leadership
- DXP
- DXS
- Corporate Development
Giancarlo Reyes
Founder/ CPO
Bashir Bseirani
CEO/CTO
Ned Williams
CFO
Hasan Alnatour
Director of MiCustomer Technology
Mohannad Alsharif
Director of Product Delivery
Volker Herrmann
Director Customer Success
Ron Kratz
Director of Product Delivery
Sohail Ashraf
Director of Product Delivery
Theresa Robey
VP of Customer Success – SAP
Nour AbuAsal
Director of Emerging Tech – Low Code
Sufian Othman
Director of Emerging Tech – Low Code
Majd Al-Hemmiemate
Director of Growth – MENA
Ramy Asha
Director of IT
Mireille Bseirani
Director of Operations
Our Global Partners
Our MiCustomer platform (DXP) has been recognized by giants in the industry. By being part of this digital ecosystem, we are able to impact millions of users and challenge the industry standard.
Recognition
Avertra is proud to be certified and recognized by the most important and influential institutions around the world. For the future, we continue to grow and deliver a positive impact to clients and their customers.
Social
Workplace
Environmental
COVID-19
Responsible Business
We are committed to enhancing local communities and society at large.
Whether it’s through employee volunteerism, corporate philanthropy driving consumption awareness, or upskilling youth through university programs, we’re always here to be a support system to those who need us!
Avertra takes pride in having donated 5,000 masks to the Jordanian government to support the first line defenders. We also supported our energy customers with a no-cost solution which allowed a digital intake of COVID-19 related aid requests. So far, this system has supported the distribution of over $11M in the first three months post go-live.
